A pre-insolvency advisor can include someone like Ginette Muller who is an appropriately qualified professional advisor with many years of experience as an ASIC registered insolvency practioner, chartered accountant and member of the Institute of Public Accountants. It can also, unfortunately refer to Untrustworthy Pre-Insovlency Advisors and Incompetent Trusted Advisors. It usually includes properly qualified turnaround professionals, solicitors, accountants, and those that are non-professional who might refer to themselves as business coaches or general business advisors.

Unfortunately the term can mean different things to different people but ultimately it refers to an advisor that gives advice prior to a formal insolvency appointment.